In part one of our mobile and smartphone trends update we analysed local smartphone data and drew some general conclusions about why certain territories around the world have embraced buying on handsets more than others. In this second part of our series we delve beyond the top level data and assess how more granular insights can help us to better understand general trends within affiliate marketing.
Rumours of last click’s death have been greatly exaggerated. For the best part of the last decade various industry commentators have said it’s a model that ill serves the complexity of the multiple digital touchpoints an average consumer may record on their way to clicking the buy button. For affiliate marketers this poses an obvious dilemma; last click is what our business is premised on, without it what are we left with? Very often this can be because there is a misunderstanding of what is meant by the ‘last click is dead’ statement.
March witnessed the roll-out of the latest search algorithm update from Google.
To disclose or not to disclose? That is the question that affiliates are increasingly asking themselves.
The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike.
Social media and Influencer Marketing are commonly being associated with eCommerce and retail brands.
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With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?
With fashion one of the biggest affiliate success stories, what is the rise of the influencer teaching us about how to work with publishers in 2017?
Conversion is at the heart of affiliate marketing and the channel is perceived to offer a functional route to market.
As advertisers are increasing investment in the channel, it is inevitable their reporting needs become more sophisticated.
As affiliate programmes capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?