An introduction to publisher payments in the Awin interface
Since the globalisation of the new Awin platform our objective has been to provide as much transparency for publishers as possible.
Market Insights
We offer unparalleled access to our whitepapers, sector trends and editorial publications, providing the most comprehensive affiliate marketing insights.
Posts
Interview: OrangeBuddies Media shares Black Friday insights and plans for this year’s event
We speak to advertisers and publishers to find out what impact Black Friday has on their business and how they will be preparing for the event this year.
Black Friday 101: The evolution of a global retail event
With Black Friday fast-approaching on the horizon, Awin will be discussing a series of themes and subjects relating to the shopping phenomenon.
How affiliates can earn their influencer marketing wings
Affiliate marketing has long boasted of a large pool of content affiliates.
Making the Most of Awin Tools
In order to maximise your affiliate marketing efforts, it’s important to know and understand the tools available to you. We outlined below some of the key features of the Awin platform and how to use them to your advantage.
Why the voucher and coupon space needs regulation
The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years.
Getting Started with Awin (part 2)
In the second part of our two part series, we explore the next steps on the path to becoming a fully-fledged affiliate.
Getting Started with Awin (part 1)
In the first of a two part series, we’ve put together our key recommendations to getting started with affiliate marketing and Awin.
Smartphone Trends: Part Two
In part one of our mobile and smartphone trends update we analysed local smartphone data and drew some general conclusions about why certain territories around the world have embraced buying on handsets more than others. In this second part of our series we delve beyond the top level data and assess how more granular insights can help us to better understand general trends within affiliate marketing.
Attributing value in the affiliate channel
Rumours of last click’s death have been greatly exaggerated. For the best part of the last decade various industry commentators have said it’s a model that ill serves the complexity of the multiple digital touchpoints an average consumer may record on their way to clicking the buy button. For affiliate marketers this poses an obvious dilemma; last click is what our business is premised on, without it what are we left with? Very often this can be because there is a misunderstanding of what is meant by the ‘last click is dead’ statement.
Google's Fred: friend or foe?
March witnessed the roll-out of the latest search algorithm update from Google.
To disclose or not to disclose? The growing importance of affiliate disclaimers
To disclose or not to disclose? That is the question that affiliates are increasingly asking themselves.
