The bottom line for any business, especially startups, is being paid as quickly as possible so that money can be reinvested into growth initiatives. Affiliates are no different.
On 4th July, we announced a £31millon investment to expand the Traffic Light Payment System from the UK & US to publishers in all markets. This represents the amount of working capital we need to pay commission to publishers in advance of being paid by advertisers.
By being the first network to offer a service of this nature on a global scale, we aim to set the standard for publisher payment conditions for the industry, fostering performance and growth.
On 6th July we announced a strategic investment in influencer platform Tailify, enabling our partners to capitalise on influencer marketing, a fast growing area of our business.
Selected as one of five startups for the L’Oréal and Founders Factory accelerator programme, Tailify connects advertisers with influential content creators to build powerful campaigns on social media. Awin advertisers across the world now have the opportunity to collaborate with Tailify’s broad community of social media influencers and publishers active on social media can take advantage of Tailify’s innovative platform and range of campaigns.
Our investment in the startup named “most likely to revolutionise the industry” alongside our partnership with Axel Springer Plug and Play accelerator is part of our ongoing commitment to drive innovation in the channel by identifying and supporting rising stars. Our investment is not only in the platform but also in the ambitious team behind the operation, who share our passion to empower partners with innovation solutions, bringing security and professionalism to content marketing on an international scale.
Further strengthening our position as the European market leader, on 2nd August we announced our plans to merge with affilinet.
Having been fierce competitors for many years this news surprised many in the industry, prompting debate about the merger. For us, this is about combining the forces of two great companies who are driven by the same ethos of providing the best possible service and technology, all done with ethics and transparency at heart.
Together we plan to simplify and broaden the appeal of affiliate marketing, as well as tackle challenges presented by new legislation and changing consumer behaviours. All the while ensuring we keep our partners at the forefront of everything we do.
2017 is only the beginning of an exciting chapter for Awin and our partners. We hope that these recent milestones alongside our continued mutual success will inspire you to support us at the upcoming International Performance Marketing Awards on 23rd October.
Have your say and vote Awin as your Industry Choice of Network here. Voting closes 6th October.
Adam Ross, COO Awin