Internet Retailing Expo (IRX) is a multichannel event which provides unique content, innovative solutions and a number of networking opportunities for retailers and digital businesses. For 2018, over 5,000 visitors and 300 exhibitors will be welcomed to Birmingham's NEC between 21st - 22nd March.
Members of the Awin team will be welcoming attendees at stand E8 across both days, on hand to talk you through the affiliate marketing channel and how you can optimise it to grow your business online, plus share our latest network developments with you.
In addition to exhibitor stands, IRX is also hosting 25 workshops across the two day event so attendees can hear first hand from businesses who have worked on and delivered succesful projects with global brands.
On March 22nd, day two of the event, Awin Account Director, Pete James will lead our 'Awin - The £1.6bn Affiliate Market you can’t afford to ignore' workshop , a practical session on how to best integrate affiliates into your wider marketing mix as Awin gives ecommerce businesses access to over 100,000 partners to grow their audience. This one hour workshop will also see Elliot Myers, Head of Partnerships at GymShark discuss how affiliate marketing helped the fitness brand go from a start-up to number one in The Sunday Times Fast Track 100.
What: 'Awin - The £1.6bn Affiliate Market you can’t afford to ignore' workshop
Where: Workshop Room 2, IRX
When: March 22nd: 13:35 - 14:35
Why: The session will provide attendees with the following takeaways:
- How affiliate programmes can be built to fit marketing needs
- The increasing diversity and breadth of affiliate partners
- How affiliates can impact the performance of all channels online, offline and in-app
- The size of the industry and its rate of growth
- Outline the partners that brands can work with to grow sales
If you're attending IRX and would like to come along to our 'Awin - The £1.6bn Affiliate Market you can’t afford to ignore' workshop, please sign up here.