Love Island travel trends

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For the past two months, Love Island has been the talk of the nation, and the subject of many trend reports. This week saw the finale, and Awin reported an increase in bookings to Majorca as a result. 

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Hammock
Following the finale of Love Island, Awin reported an increase in bookings to Majorca as a holiday destination, correlating to the show starting.
 
  •  There was a 255% increase in sales for Majorca as a holiday destination between the 4th June (when Love Island started) and the 5th June
  • There was an average increase in sales for Majorca of 45% on weeknights between the hours of 9pm and 12am (when Love Island airs) 
  • Comparatively, outside of the hours 9pm-12am, there was a 17% increase in sales 
  • Out of the five most popular holiday destinations from the UK, Majorca grew as a percentage of the total by 10%

Rob Davinson, Content Analyst at Awin, made the following comments on the findings: “These statistics just go to show the sheer power and influence that pop culture has on retail and consumer trends.

 

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