You’re currently focusing on rewarding new and existing affiliates in your Advertiser of the Month incentive, how does this coincide with your overall affiliate strategy for 2017?
As well as acquiring new affiliates it’s also important for us to rewards existing affiliates, as they’re the ones who continuously attribute to our success. Our programme is ever growing, and we believe by strengthening relationships and gaining new ones this will further develop our long term goals.
What do you look for when looking to work with a new publisher and what do you expect from those already working with you?
As a company we have a vibrant, bright personality, which is just as quirky as the gifts we sell. We’re keen to work with publishers who share our enthusiastic, fun-loving approach. Our existing affiliates are like-minded and are always keen to discuss new opportunities on additional exposure.
Are there any products which engage particularly well among affiliate audiences that could see high conversions during the incentive period?
It really depends on who the affiliates key audience is, as we have thousands of gifts to suit everyone. We send weekly press releases out on our new products to keep affiliates up to date on our latest gifts. Kids trends such as Unicorn and Fairy products have a high conversion across relevant blogger and social affiliates. Fidget Fingers and Fidget Spinners are the latest new kids craze, they’re our most recent best sellers!
When it comes to seasonality, are there any unique trends you see through the channel?
Being a gifting advertiser our peak periods are occasions such as Valentine’s Day, Mother’s Day, Father’s Day and Christmas. With the lead up to Father’s Day around the corner this is perfect timing to join our programme and become part of the team. Around these peak periods we work closely with affiliates to set up tailored traffic driving campaigns to benefit both parties.
What tips do you have for those who want to get involved with your May Advertiser of the Month incentive?
Get in touch! We pride ourselves on having a close relationship with our affiliates and we’re keen to build on this with new and existing affiliates. We love to engage directly with our affiliates, so tag us in your posts or email the link directly over to us and we’ll like, comment and maybe even share your post!