Publisher Spotlight: Boom25

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Offering customers the chance to win back their full spend on purchases, Boom25 is turning the cashback model on its head.

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Every purchase the customer makes through Boom25 has the chance to be refunded back to the customer – up to 100%. On Boom25, every 25th shopper is a winner and if the customer doesn’t win big, they are still rewarded with a consolation bonus on every purchase. Boom25’s version turns the cashback model on its head: with the consolation prize accounting for many publishers' standard cashback.

What makes Boom25 special is their dedication to their customers and focus on injecting honest fun into the retail world. Rather than typical, gradual cashback sites where customers count pennies and earn ‘2ins2 for tiny amounts, with Boom25 the customer can win back their full spend. The more customers spend, the bigger they win will be.

Partners: Boom25 & Awin

Working with Awin has allowed Boom25 to gain connections with some of the most respected and prominent brands in the market creating very successful and productive relationships. In the more than two years of partnership with Awin, Boom25 has enjoyed fluent communication, a cooperation with Awin's award winning team and a partnership that has kept Boom25's objectives aligned in the goal to reach success.

Success Stories

Examining three success stories from recent campaigns executed with Boohoo, Very and a prominent sportwear retailer, the appeal of Boom25's model in supporting a brand's performance is evident. 

Boohoo

Campaign objective:

The objective with Boohoo was to provide an uplift in traffic and sales.

Campaign approach:

  • Explore elements to achieve sales and traffic.
  • Daily data insights into progress of the campaign to ensure success.
  • Worked alongside the retailer to remain on brand through pushing out exposure messaging that engaged users offering optimal sales uplift.
  • Time Frame: 5th to 18th August 2019

Campaign results:

Campaign period vs proceeding month:

  • +351% increase in traffic
  • x16.5 ROI
  • +140% increase in revenue

“Working with Boom25 on the Boohoo account has been a very successful experience. We have seen great performance enhanced by the dedication of the team in achieving results in a professional and efficient manner”. Catherine Kirkpatrick, Affiliate Marketing Executive, Boohoo

Very

Campaign objective:

The objective with Very was to provide an uplift in traffic and sales. Working with a retailer spanning multiple verticals, it was imperative to use targeted marketing elements and take advantage of Boom25's 230K+ followers to deliver engagement that translated into sales.

Campaign approach:

  • Use of targeted elements to achieve sales and traffic.
  • Metrics were provided to maintain progress reports.
  • Strengthened partnership through successful deployment of marketing activities to build strong and loyal following alongside social engagement that mirrored sales onsite through the use of social media platforms and strategic web placement.
  • Time Frame: 1st to 15th November 2019

Campaign results:

Campaign period vs proceeding month:

  • +687% increase in traffic
  • x19 ROI
  • +523% increase in revenue

"It has been great working with Boom 25 on the Very account and we have seen great performance from doing so. The team are very accommodating to the needs of Very and are understanding of the strict compliance regulations surrounding Very and their credit offering." Molly Gaddie, Team Leader, Awin

Sportswear Retailer

Campaign objective:

The objective with our active wear retailer was to provide an uplift in traffic and sales. Alongside web exposure, we made sure to efficiently use elements such as push notifications, marketing elements and take advantage of our 230K+ followers to deliver engagement and sales.

Campaign approach:

  • Successfully engaged users on Facebook.
  • Metrics were provided to maintain progress reports.
  • Used push notifications and Newsletters to further engage users and increase sales.
  • Time Frame: 8th to 12th November 2019

Campaign Results:

Campaign period vs proceeding month:

  • +504% increase in traffic
  • x8 ROI
  • +98% increase in revenue

Want to know more?

To find out more about Boom25 and how you can work with them, please get in touch Nina Bella, Sales Director at Boom25 or the Awin Publisher Services team

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