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Market Insights
Stay ahead of the curve
Read the latest trends in the affiliate marketing industry, showcasing insights from our range of advertiser, publisher, agency and technology partners.
Posts
Awin Talks: A chat about tracking
Awin's tracking guru, Stephen Short, joins us to talk about how the landscape is evolving and the implications for affiliate marketing.
What is customer acquisition cost (CAC)?
It’s impossible to grow your business without attracting new clients, but how much can you expect to spend on customer acquisition?
How Awin’s plug-and-play tech can safeguard your revenue ahead of peak trading: The 'action' phase
Getting customers to your site is only half the battle during Q4 - how can you then get them to buy something?
How Awin's plug-and-play tech can safeguard your revenue ahead of peak trading: The 'optimisation' phase
Q4's peak period will drive more traffic to your site than at any other time. But how can you ensure those customers are finding exactly what they need?
How to customise commissions using Product Level Tracking
Find out why product-level commissioning matters and how best to set it up with Awin's Commission Flexibility.
How to drive traffic to your website
Increasing website traffic can easily lead to more customers and higher profits. Learn how to drive traffic to your website effectively.
Awin introduces Commission Flexibility for more dynamic and customised publisher payouts
Learn how Awin's Commission Flexibility allows you to reward publisher activity based on a variety of factors that best meet your channel goals.
How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition. Yet customer lifetime value (CLV) is equally important as a metric of success.
Awin Talks: How are tech partners transforming the affiliate channel?
This week on the podcast we discuss how an influx of technology partners are transforming the perception of the affiliate channel.
A guide to performance marketing
From customer acquisition to conversion, performance marketing strategies allow you to measure and optimise your user journey every step of the way.
How Awin's plug-and-play tech can safeguard your revenue ahead of peak trading: The 'awareness' phase
We all know there are countless obstacles to face in a customer’s path to purchase before earning that coveted sale (and some after, too).