Purpose of position
The Global Senior Communications Manager is responsible for developing and executing comprehensive global communications strategies that strengthen Awin’s reputation, unify its narrative, and enhance engagement across all stakeholders — internally and externally. This role will define and manage messaging frameworks, communications plans, and brand-aligned storytelling that build trust, protect reputation, and reinforce Awin’s leadership in the affiliate and partnership marketing industry.
Reporting to the Global Head of Brand and Communications, you will lead strategic communications initiatives across markets, partnering closely with regional teams, leadership, and the wider marketing and brand organisation to ensure consistent, compelling, and impactful communications that drive business and brand objectives.
Key Tasks
Strategic Communications & Messaging
- Develop and own global communications plans that align with business priorities and reinforce Awin’s vision, values, and positioning.
- Build and maintain Awin’s global messaging framework, ensuring clarity, consistency, and adaptability across audiences, channels, and markets.
- Partner with leadership and key business functions to align on core narratives that support corporate strategy, product positioning, and thought leadership.
- Ensure all communications reflect Awin’s tone of voice, purpose, and brand strategy, supporting both marketing and business growth objectives.
Public Relations & Media Relations
- Oversee Awin’s global PR strategy — managing proactive storytelling, media engagement, and reactive communications.
- Manage the relationship and delivery of Awin’s appointed PR agency, ensuring effective delivery of our PR goals on a global scale.
- Identify opportunities for positive media coverage that strengthen brand authority and executive visibility.
- Manage media responses and press activity around company announcements, leadership changes, or product developments.
- Work with regional PR partners to ensure local relevancy while maintaining global consistency.
Crisis & Reputation Management
- Lead on crisis communications planning, ensuring clear processes, roles, and messaging frameworks are in place to manage sensitive or high-risk scenarios.
- Act as a key advisor to the leadership team during critical communications moments, ensuring swift, strategic, and coordinated responses.
- Continuously assess brand and reputation risks and proactively develop mitigation strategies.
Internal Communications
- Drive Awin’s internal communications strategy to inform, inspire, and connect employees across regions and departments.
- Develop clear frameworks and channels for internal storytelling, leadership visibility, and employee engagement.
- Partner with HR and leadership to embed Awin’s values and culture through consistent, authentic communication.
- Oversee the internal comms calendar and governance to ensure messages are well-timed, purposeful, and aligned globally.
Brand Support & Alignment
- Collaborate with the Brand and Creative teams to ensure communications reflect and reinforce Awin’s brand identity.
- Support brand campaigns and activations with clear, aligned messaging and communication rollouts.
- Champion Awin’s tone of voice and narrative consistency across all internal and external touchpoints.
- Monitor and report on brand and communications effectiveness, providing insights to optimise strategies and inform leadership.
Skills & Expertise
Professional experience:
- 7+ years of proven experience in communications, public relations, or corporate affairs, ideally within a technology or SaaS environment.
- Strong background in developing and implementing global communications strategies and messaging frameworks.
- Demonstrated experience in managing crisis communications and advising senior leaders in high-pressure situations.
- Proven success in managing media relations, PR campaigns, and corporate storytelling.
- Experience leading internal communications at a regional or global scale.
- Strong analytical mindset — able to evaluate communication impact and adapt strategies accordingly.
- Prior experience in B2B environments and/or matrixed global organisations strongly preferred.
Personal skills:
- Exceptional communicator — clear, confident, and empathetic.
- Strategic thinker with strong business and brand acumen.
- Calm under pressure, with excellent judgement and discretion.
- Collaborative and able to influence at all levels of the organisation.
- Highly organised, proactive, and able to manage multiple priorities with precision.
- Native English speaker, with excellent communication abilities, both written and verbal
- Flawless grammar
- Additional European languages including German a welcome bonus
Our Offer
- Flexi-Week and Work-Life Balance: We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves.
- Remote Working Allowance: You will receive a monthly allowance to cover part of your running costs. In addition, we will support you in setting up your remote workspace appropriately.
- Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions
- Development: We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development.
Established in 2000, Awin is proud of our dynamic, social and inclusive culture.
Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.
Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.
Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.
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