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“Strong account management leads to good strategy, and having the proper tools and team synergies to implement that strategy is the key to success. We continue to partner with Awin because of their technology and the ability to solve unique problems. Some of our favorite features of the Awin platform includes influence metrics and coupon attribution. This technology allows advertisers to see how many sales a publisher ‘influenced,’ meaning they may not have been the final converting click but they were touched at some point in the user journey. This gives us a much more holistic view when it comes to measuring the value of publishers. No two orders are the same, and it’s sometimes difficult to determine who actually influenced a sale. This tool clears some of the murkiness in those waters.”
Affiliate + Partnerships Marketing Manager