A guide to performance marketing
From customer acquisition to conversion, performance marketing strategies allow you to measure and optimize your user journey every step of the way.
Market Insights
Affiliate Marketing
Using the Awin Group’s extensive and unparalleled network data, our affiliate marketing articles provide in-depth analysis and insights into the industry.
Affiliate Marketing Articles
What is customer acquisition cost (CAC)?
It’s impossible to grow your business without attracting new clients, but how much can you expect to spend on customer acquisition?
How to drive traffic to your website
You’ve selected your layout and filled each page with carefully designed text and imagery. Now it’s time to think about how to drive traffic to your website.
How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition, or how much it will cost to close each sale.
25 Of Your Top Affiliate Marketing Questions Answered
If you are looking for a marketing method that is simple to track and monitor, and also gives a good ROI, then affiliate marketing should be in your toolbox.
Affiliate Marketing Publisher Guide for 2021 – All You Need to Know
Everything you’ll need to know from starting out as a publisher to the future of affiliate marketing.
How to effectively link your brand and affiliate marketing strategies
No single marketing channel solely targets one part of the customer funnel. Here we discuss why it’s important to link your brand and affiliate marketing.
Hopes and fears for the affiliate industry in 2021
Key industry figures share their thoughts, fears and hopes for what lies ahead for the affiliate channel in 2021.