AI on Awin: Turning Everyday Actions into Smarter Decisions

AI isn’t something to prepare for anymore. It’s already shaping how people discover products, compare options, and decide what to buy.  

That shift isn’t just happening in the customer journey. It’s already part of how you work. The real question isn’t whether to use it, but how to make it useful in your day-to-day routine. 

At Awin, AI sits inside the workflows you already use and focuses on one thing: translating intent into action.  

You describe what you need, and the platform gets you there. You look at your data, and it highlights what matters. You have a question, and you get a clear answer instantly.  

No new systems to learn. Just fewer steps between idea and execution.  

So what does that look like in practice?  

How AI helps you take action on the Awin platform  

Each AI feature is designed to step in at the pinch points where users typically get stuck. Whether you're recruiting new partners, launching a campaign, or looking for a next step to take on your affiliate journey, our AI-powered tools are here to help.

Let's get into the highlights.

Need an answer quickly?  

Ask Ava, Awin’s AI-powered chatbot. 

Whether you’re setting up tracking, looking for a report, or troubleshooting an issue, it can take time to find the right answer. Search. Click. Read. Repeat. 

With Ava, you simply ask a question and get a clear, direct answer instantly, with links to the exact place you need to go. 

Ava now resolves 75% of support queries on our platform. Next time you have a query, say hi! 

What that means for you:  

• Less time searching 
• More time running your program 

Looking for the right partners? 

Describe them using Smart Partner Search.   

Finding new partners shouldn’t rely on trial and error. Instead of creating the world’s biggest filter, you can describe what you’re looking for. 

Need “Fashion influencers in the US with strong Q4 performance”? If you can describe them, you can search for them.   

Smart Partner Search translates your descriptions into real criteria, surfacing relevant matches immediately and rating their fit based on a “clear match” score.  

What that means for you: 

• Faster partner discovery  
• Better-fit partnerships that are more likely to perform 

Want to get approved by more advertisers? 

Use AI-powered descriptions to refine your profile.  

A strong partner profile is often the difference between being accepted or overlooked. 

Awin’s AI-powered profile description generator helps you create a clear, tailored overview of your business, promotion methods, audience, and regions. It turns your inputs into a concise, compelling profile that advertisers can quickly understand.  

AI does the legwork, but you always stay in control, with the ability to refine and adjust before publishing. 

What that means for you:  

• Stronger positioning 
• Faster approvals 
• More partnership opportunities. 

Launching a campaign?  

Start with your goal and use Campaign Builder to build from it.  

Campaign setup is often where momentum slows down. Campaign Builder simplifies this by guiding you step by step through the entire setup. Partners, commissions, and promotion are now all in one flow.  

Once live, you can also view your performance by campaign, making it easy to see what’s working and where to adjust.  

What that means for you:  

• Faster campaign launches  
• Clearer control from day one. 

Not sure what to do next?  

Get guided recommendations from Awin’s insights.  

Data alone doesn’t drive performance. You need to know what to do with it.  

Awin’s insights and recommendations focus on the next best action. You’ll get clear suggestions to know when you need to adjust commission rates, test new partner types, or scale what is already working.  

Partner recommendations go a step further on both sides of the network.  

• For advertisers, they highlight who to work with and what a partnership could realistically generate, including estimated revenue.
• For publishers, they surface relevant programs to join based on your profile, audience, and performance signals, helping you find opportunities that are more likely to convert.  

What that means for you:  

• More confident decisions 
• Better-fit partnerships 
• Clearer paths to revenue growth 

Want to understand AI’s role in the customer journey?  

Use the new inputs on Awin’s Journey Path report. 

AI is not only powering tools like ours. It’s reshaping how consumers discover products.  

 
Awin now surfaces AI-driven traffic within the customer journey, giving you visibility into how interactions from AI platforms contribute to conversions, all within the Journey Path report.  

Why this matters:  

• Ability to measure AI influence across the journey 
• Opportunity to diversify traffic  

Built to support how you already work  

AI on Awin isn’t about replacing your expertise. It helps you get answers faster, find the right partners, and act with confidence. Enabling your growth, your way.   

And this is just the beginning.  

Want to see what’s new and what’s coming next? Explore the latest Awin seasonal release and see how some of these features work in practice.