The Performance Marketer’s Toolkit: Driving App Sales and Installs
Written by Richard Towey on
Need to get your mobile app sales and installs moving? This episode of The Performance Marketer’s Toolkit is a must-watch.
Mobile commerce isn't the future anymore: it’s the foundation. Last year, m-commerce drove roughly $4 trillion in annual sales, over 50% of which came via apps.
Offline access, one-tap checkouts, and push notifications give mobile apps retention and conversion plays that your standard website just can't match. But the hard part isn't building the app. It's getting anyone to care that it exists.
For that, you’ll need partners to promote it, and there’s where the issues begin.
Expanding privacy laws mean that roughly 20% of app sales that should be attributed to your partners and creators won’t be tracked. You need a specialist partner to plug the gaps. Only then can you identify and repeat those winning strategies.
In this episode of our new podcast series, The Performance Marketer’s Toolkit, we spotlight Awin’s partnership with mobile commerce enablement platform Button and the incredible results it’s driven for daily deal provider Wowcher.
View the full clip above, or listen to the episode below. You can also solve more challenges by heading to our Performance Marketer’s Toolkit playlist.