The Performance Marketer’s Toolkit: Assisting Conversions
Written by Richard Towey on 2 minute read
See how Awin’s Commission by Assist helps you mobilize premium content partners to line up your next wave of sales.
Modern shopping journeys rarely follow a straight line.
Customers research, compare, read reviews, and watch videos long before they hit "buy". Yet, many marketing teams still rely on last-click attribution to measure success, even though only one in five marketers believe it accurately reflects their long-term impact.
It doesn’t make any sense. There’s a reason quarterbacks are among some of the world’s highest-paid athletes: assists produce conversions.
In recent years, Awin has flipped the script by enabling our advertisers to commission their partners based on assists as well as sales.
In this episode of Awin’s new podcast series, The Performance Marketer’s Toolkit, we explore how you can reward partners for inspiring, informing, and guiding, rather than just selling.
And once you know something assists, you can run that same play again and again.
View the full clip above, or listen to the episode below.