The Performance Marketer’s Toolkit: Running Full-Funnel Campaigns
Written by Richard Towey on 2 minute read
Learn how Awin protects influencer and creator contributions with Soft Click, allowing you to reward partners up and down the funnel.
Awin is full of partners you can lean on for various goals. Some drive awareness at the top of the funnel. Others help you convert those same customers right at the bottom.
Most advertisers want to squeeze the most out of their affiliate program by working with both groups. But for that, you need a cookie hierarchy that ensures your partners don’t override each other’s contributions.
Awin’s Soft Click was created for that exact purpose.
Essential for anyone looking to work with both influencers as well as browser extensions and incentive partners, our latest episode of The Performance Marketer’s Toolkit is dedicated to the built-in system that allows you to activate, reward, and drive results with all partners across our platform.
It’s our way of making sure affiliate marketing works fairly, for everyone.
View the full clip above, or listen to the episode below.