Awin Talks: Black Friday, personalization and preparing for peak with RevLifter
Written by Robert Davinson on
This month is a vitally important one as its peak season with Singles’ Day, Black Friday and Cyber Monday.
These days ensure a huge amount of sales activity over the course of November and December, with millions of online shoppers looking for the right deal for them.
As such, we invited James Maley, head of business development at RevLifter, on to the podcast to discuss how their personalization technology is helping retailers to deliver the right deals at the right time to consumers during peak.
Awin’s Product Marketing Manager Ed Chaput also drops in to give us some product updates and reveals a podcast exclusive on one of the new technology partners being made available soon within the Awin MasterTag.
Finally, Kevin, Craig and Rob discuss the recent IPMA awards, PI LIVE 2019, the new UK Publisher Board initiative, as well as the implications of an affiliate advertising disclosure ruling from the Advertising Standards Authority.
