Small Business Saturday, an annual event celebrated on the first Saturday after Thanksgiving, was created by American Express over 13 years ago to encourage shoppers to shop locally and support their community.
The small business landscape has undergone significant transformation over the years. Shaped by dynamic shifts in technology, the economy, and societal trends like remote work and sustainability have heightened competition, supply chain complexities, and increased the focus on customer experience.
We are thrilled to introduce the award-winning online publication for small business owners and entrepreneurs, Small Business Trends, that helps small businesses thrive during Small Business Saturday and beyond.
Tell us about Small Business Trends
At Small Business Trends our staff lives the small business life and brings that authenticity to the job every day. Our team operates remotely from across the United States and around the world. With more than 120 years of combined small business experience, you can feel our obsession with our reader’s success in every word.
Our team of professional editors, journalists and vetted experts publishes new content daily. Our writers always strive to explain complex topics in plain language while providing the context behind each story. By balancing journalism and authenticity, our goal is to assist small businesses everywhere on their road to success.
What inspired you to start offering resources and content tailored to small businesses?
In 2003, entrepreneur Anita Campbell established Small Business Trends as a platform for sharing newsletter articles online with entrepreneurs like herself. Our mission is to empower small businesses with a robust suite of resources, delivering daily doses of actionable tips and advice. Over the years, our platform has blossomed into a vibrant community of dedicated small business owners. In 2009, Small Business Trends acquired BizSugar, to further enrich our offerings for the benefit of small businesses.
What kind of resources and support does Small Business Trends offer to small business owners?
We cover small business news, follow trends, provide tips and advice, and interview movers and shakers. We also spotlight other small businesses and startups. Our core focus is on providing practical, specific answers to your toughest small business questions and challenges. We take pride in our original eBooks, exclusive small business studies, and our keen focus on tracking the latest trends that affect small businesses in domains like news, policy, and taxation.
How do you further empower small business owners during events like Small Business Saturday?
Every year, our dedicated Small Business Trends journalists actively identify and curate an extensive list of Small Business Saturday events nationwide. We maintain this list, continually refreshing it as new events are unveiled, to ensure that small businesses receive the vital visibility and support they deserve, while also benefiting from opportunities to connect and collaborate with fellow entrepreneurs.
We've dedicated a specialized section to Small Business Saturday, where we not only compile all our related content but also offer a wealth of #ShopSmall marketing concepts and strategies to help small businesses make the most of the day.
What are some benefits for advertisers working with you?
Small Business Trends' advertisers gain instant access to a highly focused small business audience of two million readers, many of whom are decision makers. This translates to enhanced brand visibility within the small business community, reinforcing trust and bolstering recognition.
Simultaneously, our small business audience reaps the advantages of our advertisers' offerings, gaining immediate awareness of the latest tools, resources, and services that can optimize their business operations. The outcome is a mutually beneficial partnership.
How can small business advertisers keep the momentum going beyond Small Business Saturday and best support this partnership?
Advertisers can maintain a strong presence in our focused small business community, ensuring continued brand exposure long after Small Business Saturday. Our team of journalists can craft tailored solutions including sponsored content, native advertising, PrimeSpot promotions, and comprehensive custom campaigns throughout the year, all aimed at benefiting our readers and bringing our advertisers new leads and customers.
If you're an Awin Group advertiser interested in working with Small Business Trends (Awin ID: 256195 | ShareASale ID: 860342), please speak to your account contact or email our publisher management team.
