How to Integrate TV Into Your Affiliate Program
Written by Joris Cretien on 4 minute read
Running and tracking TV campaigns on your affiliate program? Not only is it possible, thanks to tvScientific by Pinterest, it’s also incredibly simple.
Everyone knows the best affiliate programs do not feel transactional. They feel trusted.
A creator mentions a product. Someone saves it for later. That night, they see the same brand on TV. Suddenly, it feels more familiar. More credible. More real.
That sequence matters.
It is also what makes the partnership between tvScientific by Pinterest and Awin so impactful.
Why TV and affiliate marketing should be connected
For years, affiliate and TV have been treated as two different worlds. One is built for direct conversions, the other for broad reach. But consumers don’t see things that way.
Their product discovery happens in one moment, their validation in another, and conversion takes place later on. This journey could take anywhere from minutes to months, often across multiple screens.
Research from tvScientific by Pinterest shows 78% of consumers scroll social media while watching TV, 69% browse online shopping, and 68% look up a product they saw in a TV ad.
The brands that win are the ones that can connect those moments instead of measuring them in isolation.
In addition, those same brands realize that affiliate programs do not grow stronger when channels are managed in isolation. They grow stronger when marketers can understand how different parts of the program contribute to performance together.
By expanding your affiliate strategy into connected TV (CTV), you can see what’s driving incremental value, where performance is strongest, and how channels are working together rather than competing for credit.
And that’s why Awin’s new partnership with tvScientific by Pinterest matters.
About our partnership
Together, tvScientific by Pinterest and Awin are giving brands a way to bring CTV performance into the same view as their affiliate channels, creating a more connected, measurable way to grow.
Awin brings the scale, partner ecosystem, and network analytics that affiliate teams already rely on. tvScientific by Pinterest brings a Performance TV model built around measurable outcomes, transparent reporting, and continuous optimization.
Launching tvScientific means you can tie hard outcomes to a channel with an incredibly broad reach and appeal.
TV as an affiliate channel: how it works
tvScientific by Pinterest gives advertisers a way to run CTV with the same outcome-driven discipline they expect from other affiliate channels.
Just like with any of our partners, you pick your goal (e.g. sales, app installs, website traffic, or impressions) and only pay when a customer converts.
Your “Performance TV” campaigns are then managed like any other partner—accountable to outcomes, built for optimization, and connected to business results.
It also aligns with where marketers are already heading. Research shows 60% of marketers now prefer flexible, performance-driven buying models, whether it's CPA (cost per acquisition) or a mix of CPA and CPM (cost per mille). Meanwhile, 44% say the ability to connect TV spend to measurable outcomes is what they value most about Performance TV.
What changes when CTV performance lives inside your affiliate world
With tvScientific by Pinterest, you can now manage CTV in the same place as the rest of your affiliate efforts.
That allows you to:
- View CTV conversions within your Awin analytics
- Optimize CTV performance across your entire partner ecosystem
- Gain cross-channel insights to guide growth
When CTV performance lives inside the same view as your affiliate channels, it becomes easier to understand how the full program is working.
How to get it live
Activation is designed to be fast and hassle-free thanks to Awin’s one-click MasterTag integration.
Like with any tech partner, brands can get tvScientific by Pinterest live quickly and without development resource. You can launch, learn, and optimize CTV performance as soon as you’re ready.
Teams can move closer to a centralized picture of performance, see clearer signals across channels, and make better optimization decisions over time.
Turn trust into action
Purchase decisions don't announce themselves. They accumulate from passing recommendations and brands appearing in the right places, then a moment of recognition that tips someone from curious to convinced.
Most marketing measurement misses this entirely. It rewards the last click and ignores everything that made that click possible.
Awin's integration with tvScientific by Pinterest fixes that. By pulling CTV into the same view as your affiliate program, you get a clear picture of what's actually driving growth, not just where it finally converts.
The result is smarter budget decisions, stronger partnerships, and a measurement framework that reflects how people genuinely make up their minds.
Power smarter Performance TV today with tvScientific and Awin.