In the second part of our two-part series on Singles' Day 2017, Awin reflects on the trends and patterns that the global network tracked on the day, revealing new insights on the biggest shopping event in the world.
Singles' Day is the largest online event in the global retailing calendar. But it remains a slightly mysterious phenomenon outside of China. In the first part of our two-part series assessing the size and state of the event we consider what the West can learn from this shopping juggernaut.
Black Friday and the wider promotional period that includes Cyber Monday has established itself as a global retailing phenomenon. Falling on 24th November 2017, it's set to be the biggest online shopping day in the West.