DTC baby care boom generated over £32 million for Awin retailers in 2021
The closure of many high street baby care stores led to a rise in DTC online shops and revenue for brands, including Mamas & Papas, Kids Pass and My 1st Years.
Market Insights
We offer unparalleled access to our whitepapers, sector trends and editorial publications, providing the most comprehensive affiliate marketing insights.
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Three partners to help your brand influence its way to increased ROI
Manage and optimise your influencer marketing campaigns with fully integrated Influencer subnetworks on Awin.
Health brings +143% sales uplift for online DTC brands
As the pandemic brought upon multiple lockdowns, online consumer demand for DTC health supplements surged throughout 2021 via partner marketing.
Travelling to new partnership heights with Urlaubstracker
German travel site Urlaubstracker shares how affiliate marketing allows it drive results for advertiser partners while maintaining authenticity.
Micro-influencers and affiliate marketing
Whether you’re a blogger looking to monetize your platform or a publisher looking to expand reach – micro-influencers have great affiliate marketing value
Level up your voucher strategy with our enhanced voucher attribution
Learn more about Awin's cookie-less tracking solution and how the latest update automates your single-use voucher code strategy
Awin Talks: Interviews with Urlaubstracker and ufurnish.com
We sit down with two popular publishers to find out more about their businesses and how they use partnerships to grow.
How Influencer subnetworks can help your brand tap into a $16.4bn industry
It’s never been easier for brands to leverage the power of influencers. Through subnetworks on Awin, brands can test, measure and optimise for ROI.
Building technology that empowers consumer control and advertiser sales
In our second #Power100 feature, see how Gener8 went from a Dragons Den startup to driving impressive results for brands via its privacy-centric web browser.
Awin Talks: Taking control of personal data with Gener8
We chat to Sam Jones, founder of the privacy-focused browser Gener8, about how partnerships are helping their users earn rewards from their personal data.
Future-proof against the cost-of-living crisis with partner marketing
With the cost-of-living set to rise, and consumer confidence on shaky ground, partner marketing offers brands new ways to save on costs and reach new customers.
DTC flower power achieves 96% online growth year-on-year
Awin's insight series reveals how the pandemic has given rise to new sub-sectors improving online market share and driving growth via partner marketing.