In last week's issue of marketing industry magazine The Drum, you may have spotted Awin's Global Client Strategy Director, Kevin Edwards, discussing why affiliate marketing is going global.
A well-run affiliate programme can account for as many as one in three of an advertiser's sales, and marketing spend on the affiliate channel in the UK is approaching £2bn.
With British retailers looking for growth opportunities, Kevin outlines five reasons why the affiliate channel offers a window for UK brands to expand their reach. He details the easy route to market, the demand for UK products and the fact that local retail events - such as Black Friday - are becoming more widely adopted.
