Nasty Gal launches first UK affiliate programme exclusively with Awin

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American etailer Nasty Gal launches first UK affiliate programme with Awin on an exclusive basis.

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Woman modelling Nasty Gal clothing

American etailer Nasty Gal offers contemporary fashion with a vintage edge, and was founded in 2006. Appealing to fashion influencers and young women in over 60 countries, the clothing brand has launched its first affiliate programme in the UK, partnering with Awin on an exclusive basis. 

Performance marketing is a significant channel for Nasty Gal as they look to raise brand awareness as well as increase and mature relationships with influencers. Nasty Gal have chosen Awin as their dedicated network due to their position within the industry and efficacious relationships with blue-chip clients within the fashion vertical. Aligning with Nasty Gal’s strategic objectives, Awin’s dedicated account management teams, publisher recruitment tools and innovative technology will further optimise their affiliate presence.

Edith Batchelor, Affiliate Marketing Manager at Nasty Gal comments: “We’ve brought the LA-born Nasty Gal brand over to the UK and we’re excited to launch our UK programme exclusively on Awin. The brand is bold, brave and with a new-vintage feel at affordable prices. Fashionistas will be glad to know they can now get Nasty Gal shipped from the UK & our affiliates will be rewarded with strong, competitive commissions for the fashion space.”

Ian Charlesworth, UK Country Manager at Awin comments: “We are thrilled to welcome Nasty Gal exclusively to the Awin network. This coincides with our increased investment and focus on influencers. Nasty Gal’s brand has global reach within the influencer space and we are confident that, with the help of Awin’s market-leading technology and vast publisher base for recruitment, it will result in an exciting and rewarding programme.

Join the Nasty Gal affiliate programme via Awin here.




Sophie Johnson
PR and Communications Executive
+44 20 7553 0403

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