Publisher Spotlight: Unlocking Smarter Click's Conversion Rate Optimisation technology

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Smarter Click is a Conversion Rate Optimisation technology that works on a performance model. Their technology stack includes onsite messaging (Smarter Overlays) and basket abandonment email (Smarter ReMail).

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With 98% of visitors leaving a website without making a purchase, Smarter Click work with advertisers and agencies to help combat site abandonment, by encouraging visitors to stay or return to become customers.

Founded in 2013, Smarter Click's founders each have over 10 years’ experience working within the performance marketing channel. They have built a technology-first company, that has grown organically in the market.

How does it work? 

Via a quick process, Smarter Click can build overlays which display custom messages you want to portray to the visitors you most want to target when they show an intent of leaving a website. Tracking the mouse movements and overall behaviour of site visitors they understand and target them accordingly with the right message at the right time and in the right place.

In addition, if a user leaves with products still sitting in their basket, personalised follow up emails can be sent at various intervals with personalised messaging.

What makes Smarter Click different to other providers in the market?

Smarter Click is a data led service, unlocking what is important to your campaign; what is important you; and what is important to your users. By selecting the data points that match a brand's strategy and through creating a personalised experience, users are encouraged to want to continue their purchasing journey.

Smarter Overlays and Smarter ReMail allows targeting by location, device and channel, including the ability to run A/B tests, ensuring optimum performance of your message. Campaigns can also be run in all countries, languages, vertical and platforms.

What else do brands  need to know?

  • CPA Service: No contracts, no minimum terms, no additional fees
  • Full Service & Support: We do all the work so you don’t have to, but you have full transparency too
  • Creative Design Service: Included so we become an extension to your team
  • Average Conversion Rates: 15-25%
  • Verified: As the most advanced technology and service of its kind in the market

 Find out more via our Publisher Services team or contact Mark at Smarter Click. 

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