Silicon Valley Bank closure
We wish to address the recent closure of Silicon Valley Bank (SVB) and assure you the Awin Group is not directly affected by this event.
Newsroom
Stay up-to-date with the latest Awin news, achievements, industry changes, and events.
Posts
How to tackle rising acquisition costs
This year UK inflation hit an all-time high of 8%, fuel prices are soaring, and the cost of living is reaching astronomical levels.
Awin appoints former Alibaba General Manager, David Lloyd, as Chief Customer Officer
Global affiliate marketing platform Awin, has appointed its first Chief Customer Officer (CCO), David Lloyd, to support the company’s customer-centric vision.
Awin wins 'Best Affiliate Platform' at Digiday Technology Awards
Recognising technology modernising media and marketing, Awin is thrilled to be named ‘Best Affiliate Platform’ at this year’s Digiday Technology Awards.
The Big Balancing Act: How to optimise online growth amidst fears of an upcoming recession
We’ve managed during a crisis and now we need to ready ourselves to manage during a recession.
Seven predictions for the Telecoms sector
Following a year of disruption, accelerated product launches and political intervention, we look ahead to what the next 12 months have in store for telco.
How the iOS 14 changes to consent for app tracking affect the affiliate space
Awin speaks to mobile measurement and deep linking platform Branch about Apple’s upcoming changes to find out what it all means.
2020 Vision: What can we expect for the travel sector looking ahead? Part 1
We speak to Colin Carter, Director of Weather2Travel.com to discuss the state of the global travel industry and to hear his future predictions for the sector.
Save the Date: Awin Group Telco & Services Sector Insights Webinar
How has the telco & services sector performed over the last few months and what are the latest trends? Join our special webinar to find out.
Affiliate Marketing spend jumps 8.4%
Affiliate marketing sees 8.4% spike in spend across 2019 as brands ramp up investement in the channel.
Awin is prepared for the release of Chrome 80, are you?
Awin increases security by auto upgrading links to HTTPS and supporting HSTS.
Introducing new technology to affiliate marketing with Awin’s Publisher MasterTag
Following in the footsteps of the Advertiser MasterTag, Awin is defining the future of affiliate marketing.
Awin Thoughts: The value of authenticity in the age of consumer disloyalty
As potent symbols of loyalty go, Greyfriars Bobby is hard to beat.
Awin Thoughts: Diversity in affiliate marketing is more than a box-ticking exercise
Translating hot air into action isn’t necessarily difficult, but it requires focus, effort and commitment.
Awin Thoughts: Pivotal US affiliate study underpins importance of industry collaboration
A pioneering piece of work is set for release in the US next month that will measure the size of the affiliate channel there for the first time.
Awin Thoughts: Managing affiliate marketing expectations
Navigating the maze of affiliate marketing can be daunting. What basic principles can help marketers steer their way to success?
The Relationship Between Technology and Service
Technology and Service – a relationship built to last. Written in response to recent discussions around the relationship between tech and service.
The changing needs of travel publishers
Travel is an industry of growing saturation and competition. 2017 has been a challenging year for the wider UK travel market, with the pressure of a weaker pound and political instability sending some big companies into administration. Despite this, data indicates a strong underlying demand and positive picture . Last year, Awin delivered five million travel sales with a total booking value of £656 million. The power of the affiliate channel led to a 28% increase in sales and 11% increase in clicks, driven by a surge in demand for local holidays and airport transfers.
Christmas in July
With the weather in Australia opposite to that in the Northern Hemisphere, it's no surprise this resulted in the seasonal event, 'Christmas in July'.
Investigating the Impact of Intelligent Tracking Prevention
The recent Mac OS and iOS 11 update, Intelligent Tracking Prevention (ITP), causes alarm across the advertising industry with very few clear cut answers so far.
Awin feature in The Drum
Awin's Global Client Strategy Director, Kevin Edwards, discusses the four ways the affiliate channel is looking to the future.
The Adblock Dilemma – What’s the impact of Adblockers on your site?
Unsurprisingly, Adblockers belong to the list of most annoying things for website owners and online advertisers.
YouTube – The Affiliate Marketing Opportunity
YouTube overall and on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. according to the video-sharing website.