Global affiliate marketing platform Awin, has appointed its first Chief Customer Officer (CCO), David Lloyd, to support the company’s customer-centric vision.
Recognising technology modernising media and marketing, Awin is thrilled to be named ‘Best Affiliate Platform’ at this year’s Digiday Technology Awards.
Following a year of disruption, accelerated product launches and political intervention, we look ahead to what the next 12 months have in store for telco.
We speak to Colin Carter, Director of Weather2Travel.com to discuss the state of the global travel industry and to hear his future predictions for the sector.
Travel is an industry of growing saturation and competition. 2017 has been a challenging year for the wider UK travel market, with the pressure of a weaker pound and political instability sending some big companies into administration.
Despite this, data indicates a strong underlying demand and positive picture . Last year, Awin delivered five million travel sales with a total booking value of £656 million. The power of the affiliate channel led to a 28% increase in sales and 11% increase in clicks, driven by a surge in demand for local holidays and airport transfers.
The recent Mac OS and iOS 11 update, Intelligent Tracking Prevention (ITP), causes alarm across the advertising industry with very few clear cut answers so far.
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