SEO, AI, and Growth: Publishers, Let’s Rethink Traffic
As AI overviews cause search traffic to plummet, Jorge Barbosa of affiliate conversion tracking software wecantrack lays out an action plan for publishers.
Affiliate Marketing Trends
Read the latest trends in the affiliate marketing industry, showcasing insights from our range of advertiser, publisher, agency and technology partners.
Posts
TikTok vs Instagram vs YouTube: Which Platform Wins for Influencer ROI?
Need hard figures to support your creator campaigns? We review three of the top influencer marketing platforms based on their ROI.
Masterclass: Proving the Value of Content
Here’s how Penske Media titles such as Rolling Stone and Variety won last-click advertisers around to upper-funnel investments.
Masterclass: Upgrading Your Affiliate Tracking
Experts from Moonpull and Gen3 lift the lid on common tracking dilemmas within the affiliate channel and how to fix them.
Awin Top 10s: New Tech Partners for Your Affiliate Program
We’re introducing the 10 biggest tech partner launches on the Awin platform over the past year, all ready to boost your performance.
Marketing trends to look out for in 2023
When you have a business to run, make sure you have your finger on the pulse for marketing trends and create content your customers want to see.
The Creator Economy
The way people buy things has changed and that means for businesses of all sizes, the way they engage customers needs to change, too.
Five unbelievable facts about influencer marketing
Not all businesses have a huge marketing budget. Yet for digital marketers these days, it’s not just about the size of the purse but what you do with it.