Affiliate Summit West 2021: Our highlights

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For the third consecutive year, Awin and ShareASale returned to ASW as official global sponsors.

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ASW was an incredible opportunity to finally connect with partners and friends, old and new, in person again over three days of thought-leadership, networking and fun. As one of the biggest performance marketing conferences of the year, Affiliate Summit West enables us to discuss with both current and prospective clients how we can elevate affiliate activity with the innovative technology solutions and best-in-class partnership opportunities available on our platforms.

Read all of our highlights from the conference below.

Merchant Mastery eCommerce Meetup Las Vegas

We kicked off our time in Las Vegas by sponsoring the Merchant Mastery eCommerce Meetup, where we demonstrated how performance marketing via ShareASale can grow their Shopify store’s audience.

ShareAShale’s Head of Product, Chris Rueckert, presented, “Expand your online reach with ShareASale’s plug and play Shopify app” which shared how connecting to ShareASale’s low cost, low risk platform has never been easier with the introduction of the ShareASale Plugin, now available through the Shopify App store.

Agency Solution VIP Breakfast 

Hosted by Awin US President Alexandra Forsch and our Agency team, a select group of agency partners were invited to join us for a special breakfast presentation on our agency solution. During this hour, we introduced our agency team members and support offerings, agency training, accreditation and resources, partnership opportunities and all our agency solutions that empower their programs on Awin and ShareASale to drive maximum results for clients across the affiliate and partner marketing landscape.

Additionally, attendees had the ability to meet 1:1 with our agency team members to get individualized advice and information about optimizing their affiliate programs on Awin and ShareASale.

Awin + ShareASale Coffee Lounge

As the fastest growing platform in the US - with over 400 merchants and 12,000 publishers joining our US network each month - many of the conversations at the Awin + ShareASale Coffee Lounge centered around how we drive strategic growth for all channel partners across our trusted platforms through our diverse network of advertisers and publishers and our cutting-edge technology offerings, such as our data led multi-touchpoint attribution solution SingleView.

We also chatted about some of the additional program optimization opportunities exclusively afforded to clients on Awin and ShareASale, including the Awin Gold Standard, partner resources found on ShareASale’s Merchant Program Academy & Resource Center, and Awin's Publisher Success Center and Advertiser Success Center and more.

Sessions

Top minds from the Awin Group spoke on the latest affiliate marketing trends. Our sessions included: 

12 Tips for beginners to Grow Your Affiliate Program

Awin’s Partner Development & Acquisition Manager, Jeannine Crooks, along with her co-presenter John LoBruttom shared tips on evaluating each type of publisher, commission structure strategies, creative offerings, deep linking strategies, technical tips to improve performance, landing page tips to improve conversions, email tips to improve sales and more to help brands new to performance marketing increase their affiliate program results and income.

Content & Commerce Roundtable

Jesse Ashkin, Head of Key Account Management US at Awin, led this roundtable discussion where advertisers and publishers could discuss their latest challenges. Topics included:

  • How content commerce partnerships have grown & evolved over the past ~18 months
  • Various media formats and content types that publishers can incorporate into their strategy to add value
  • Goals and expectations to set for content partnerships
  • Q4 strategies to help position you for success amid this year’s unique challenges and shifts in consumer behavior

"ASW was a big success. We were able to have meaningful conversations with both current partners as well as promising prospective clients. The team presented valuable sessions, including our VIP breakfast presentation for agencies, which all received great feedback."  - Alexandra Forsch | President, Awin US

Affiliate Summit West was another fantastic event for Awin and ShareASale. Once again, thank you to the Summit team for their partnership and for consistently putting together this valuable conference that elevates our channel and drive continues growth for all its participants.  We look forward to seeing everyone at other conferences and events in 2022.

Miss your chance to connect with us at ASW? Contact our new business team.

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