The bottom line for any business, especially startups, is being paid as quickly as possible so money can be reinvested into growth initiatives. Affiliates are no different.
On July 5 we announced a $40millon investment to expand the Traffic Light Payment System from the UK & US to publishers in all markets. This represents the amount of working capital we need to pay commission to publishers in advance of being paid by advertisers.
By being the first network to offer a service of this nature on a global scale, we aim to set the standard for publisher payment conditions for the industry, fostering performance and growth.
On July 6 we announced a strategic investment in influencer platform Tailify, enabling our partners to capitalize on influencer marketing, a fast-growing area of our business.
Selected as one of five startups for the L’Oréal and Founders Factory accelerator program, Tailify connects advertisers with influential content creators to build powerful campaigns on social media. Awin advertisers across the world now have the opportunity to collaborate with Tailify’s broad community of social media influencers and publishers active on social media can take advantage of Tailify’s innovative platform and range of campaigns.
Our investment in the startup named “most likely to revolutionize the industry," alongside our partnership with Axel Springer Plug and Play accelerator, is part of our ongoing commitment to drive innovation in the channel by identifying and supporting rising stars. Our investment is not only in the platform but in the ambitious team behind the operation who share our passion to empower partners with innovation solutions and bring security and professionalism to content marketing on an international scale.
Further strengthening our position as the European market leader, on August 2 we announced our plans to merge with affilinet.
Having been fierce competitors for many years in the U.K., this news surprised many in the industry, prompting debate about the merger. For us this is about combining the forces of two great companies who are driven by the same ethos to provide the best possible service and technology, all done with ethics and transparency at heart.
Together we plan to simplify and broaden the appeal of affiliate marketing abroad, as well as tackle challenges presented by new legislation and changing consumer behaviors. All the while ensuring we keep our partners at the forefront of everything we do.
2017 is only the beginning of an exciting chapter for Awin and our partners. We hope that these recent milestones, along with our continued mutual success, will inspire you to support us at the upcoming International Performance Marketing Awards on October 23.
Vote Awin as your Industry Choice of Network here. Voting closes October 6.