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Awin Shortlisted for 11 GPMAs (and How You Can Help)

Written by 3 minute read

Awin has been shortlisted for 11 Global Performance Marketing Awards, commending our campaigns, tech, and expertise. 

Awin is delighted to be shortlisted in 11 categories at the 2025 Global Performance Marketing Awards, including Global Affiliate Network or SaaS Platform of the Year.  
 
Our expertise, technology, and campaigns have been recognized in a wide variety of disciplines, from fast-growing concerns like influencer marketing and content-driven commerce to our use of incentives and compliance initiatives. We’ve also gained recognition for our platform, agency partnerships, and continued support for SMEs.  
 
A huge congratulations goes to all our co-finalists. Without you, this would not have been possible.  
 
Having claimed four gold prizes at last year’s GPMAs, we’re eager to see if we can better that achievement many times over in 2025 in the following categories:

Global Affiliate Network or SaaS Platform of the Year 

Awin 

Best Affiliate & Partnership Campaign (North America) 

Awin, Etsy & Capital One 

Best Affiliate & Partnership Campaign (APAC) 

Awin and adidas 

Partnership of the Year 

Awin and RevWise 

Best Use of Incentives in Affiliate Marketing    

Awin and Banco do Brasil 

Best Brand Performance Campaign 

Awin, Nike, and The Sole Supplier 

Best Content Commerce Partnership 

Awin, Today’s Business, The New York Post, and State & Liberty 

Best Performance Marketing Team of the Year 

Awin (Customer Experience Team) 

Excellence in Transparency & Compliance 

Awin (for CPI) 

Best Retail Performance Campaign 

Awin and Lojas Renner 

Best Influencer Marketing Campaign 

Awin, Fnac, and Shop My Influence 

Now, here’s where you come in.  
 
As ever, the prize for Global Affiliate Network or SaaS Platform of the Year is voted for by you, the industry. 
 
This year, Awin is especially proud of our contribution to the affiliate channel’s health and longevity through actions like the Conversion Protection Initiative. By helping our advertisers attain modern tracking standards, we have so far delivered: 

  • One million conversions that legacy tracking would have missed 
  • $100 million in revenue back to our advertisers  
  • $9 million in commission to the partners who drove those sales  

Since then, we’ve seen networks like Rakuten, TimeOne, and Amitad introducing similar initiatives, underscoring Awin’s role in setting the standard for other platforms to follow.  
 
We have also made great strides in making affiliate marketing simpler, smarter, and more accessible for every user, from SMEs to enterprise brands. Our highlights include: 

  • Resolving 75% of support queries through Ava, our new AI assistant. 
  • Launching a creator-focused mobile app (+30,000 downloads) to make affiliate marketing more attractive for influencers. 
  • Upgrading 170,000 ShareASale affiliates to Awin, enhancing usability and partnership opportunities. 

If you feel Awin deserves recognition for these contributions on the year of our 25th anniversary, place your vote here. 

Voting opens September 11 and closes on September 17, so please submit yours as soon as possible.