Two thought-provoking days saw 60+ sessions take place, centered around OMR’s highly favored masterclass format. Each masterclass allowed all in attendance an opportunity to dive deep into an assortment of topics to acquire actionable insights. The learning wasn’t limited to the online sessions, as everyone was provided with a link to an online hub where session hosts and attendees joined a live Q&A, followed by facilitated conversation. Eager to not lose the networking element of the event despite it being hosted online, OMR ensured that all online communities were curated around common themes so that seamless networking could take place.
With a comprehensive agenda covering sessions on how to level up with print mailing, to a Spotify feature detailing how "The Future of Audio is Now," to "Why your media assumptions are wrong and how we can prove it," OMR had a session for every marketer's needs, woes and aspirations.
Included in the agenda, Awin CEO Mark Walters presented a session around how to be more efficient with your marketing, featuring examples and data from our strategic partner SingleView. Mark dove into how assumptions can be expensive and why it’s important to ensure you’re being more accurate with your approach. In the current climate where there is more digital inventory than ever and possibly restricted budget, growing sales while lowering marketing costs is vital. The presentation was framed around four different assumptions that arise:
- Assumption 1: I know where my sales come from
- Assumption 2: I know which channels work best for my brand
- Assumption 3: I know which channels don't work
- Assumption 4: I know how my customers find me online
Some of our highlights include:
- Vodafone presented, "Connecting Brand & Communication - How to increase your brand’s success with transparent communication," covering how all stakeholders, both internal and external, can communicate on-brand in a transparent and agile way, incorporating the addition of changing circumstances. Using insights to paint a picture, the team used their #WeKeepYouGoing initiative as an example of how to master turbulent times effectively as a united front. (Please note this session was presented in German.)
- Pinterest presented, "Christmas in June!? … Sorry we’re late. Let’s catch up with what Pinnners have planned," where they covered how we all love looking forward to having something to look forward to. This future-gazing, engaged audience creates a unique opportunity for brands to meet and ignite inspiration from consideration to action, all supported with excellent data.
- On both days, OMR CEO Philipp Westermeyer hosted a Keynote "Lunchtime Takeover" where he discussed the state of the German internet. Philip set the backdrop to the session, discussing life through a marketing lens where he touched upon the evolution of the channel, through the customer-led revolution to the current state of too much choice. His keynote was underpinned with surprising stats including:
- If Airpods were a stand-alone company, they would be worth over $15.7bn in sales, which equates to Red Bull, PUMA & BOSE’s total sales.
- Almost one in three Germans is an Amazon subscriber, meaning Amazon has now overtaken the Evangelical Church with its members.
If you’re interested in reading snippets of sessions, check out #DMC20 on Facebook and Twitter. If you’d like to watch the sessions, OMR will be sending around a masterclass booklet with links to watch selected sessions; make sure you’re signed up to the OMR newsletter to avoid missing out. We look forward to (virtually) seeing you all at the next event we’ll be participating in, Affiliate Summit Europe: Remote.