Awin continues to deliver results in the US after being shortlisted for three categories at the 2026 US Partnership Awards (USPA).

The announcement follows Awin’s ThinkTank Americas event in Chicago, where over 350 attendees gathered to create our biggest-ever gathering in North and Latin America.

Now in its fifth year, the USPAs, hosted by Hello Partner, recognize the advertisers, agencies, publishers, networks and technologies driving the evolution of partnership marketing. This year’s fully digital format expands visibility for all shortlisted entrants, with 29 categories reflecting the rapid pace of innovation across the industry.

Awin’s shortlisted entries span three categories, highlighting our continued investment in technology, performance marketing and content-led partnerships. 

Most Innovative Technology: Soft Click

Built into the platform since 2010, Soft Click protects fair attribution by ensuring late-stage technologies cannot override the original publisher in a customer journey. In 2025 alone, it safeguarded more than 200,000 transactions in the US, protecting $6.9 million dollars in advertiser revenue and over $500,000 in publisher commissions.

Best Performance PR / Commerce Content Campaign: Awin x Forme.science

Awin and Forme.science, a patented, wearable muscle memory technology brand tapped into rising cultural attention around the Eras Tour to drive measurable impact, reaching more than 1.5 million engaged readers and subscribers through premium editorial placements and newsletter distribution, with strong conversion from a predominantly new customer audience.

Best Content Partnership: Awin x Article x LTK

Alongside LTK, Awin expanded Article’s content strategy into influencer network partnerships to produce instant results. The resulting campaign delivered a 12% increase in revenue and an 11% lift in average order value, both exceeding initial performance benchmarks.

USPA winners will be announced on June 11. You can view the full shortlist on its website.