Publisher spotlight: Veteran.com

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With 'National Hire a Veteran Day' occurring this week, US publisher Veteran.com discusses how supporting this cause helps drives sales for its brand partners.

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Veteran.com, a subsidiary of Three Creeks Media, began in 2011 under the banner of MilitaryBenefits.info with the goal of becoming the trusted and independent source of military and veterans' benefits information for the U.S. military community. This includes active duty, reservists, National Guard, military retirees, veterans, military spouses and families. It's committed to connecting the military community to all the benefits earned through service and made available by the government, businesses, and non-profit organizations.

Why is it  important to Veteran.com to have a day dedicated to hiring veterans?

Roughly 200,000 military members retire or separate from the armed services every year. These veterans bring competitive skills to civilian jobs, along with the core values military service cultivate. Finding and competing for civilian positions can be challenging for transitioning veterans. National Hire a Veteran Day aims to inspire employers to recruit and hire veterans by recognizing the unique skills and values that this community brings to the workforce.

In what ways can your advertiser partners help promote employment for veterans?

Advertiser partners can help promote employment for veterans by sharing their own internal hiring policies and programs available to veterans. This can be a valuable section to add to any kind of product review to reinforce how your brand supports the military community – not just through the product or service itself, but through actions as well.

 What is the best way that an advertiser can help support their partnership with Veteran.com?

The best way for advertisers to help support their partnership with us is by working closely together to present unique, veteran/military exclusive offers and discounts that we can share with our audience. We can drive a substantial amount of traffic to advertisers who offer exclusive veteran and military discounts through our content.

What are the key factors in determining which programs to join and what do you look for in an advertiser partner?

The most important factors in determining which programs to join are trust and reputation. We pride ourselves on fully vetting advertisers by taking their reviews, history, and quality into consideration before agreeing to promote their services or products. Trust is the most important thing to our audience. They've made a lot of sacrifices in their lives for our country, and it's our duty to ensure we only present them with the best when making product recommendations.

What are the benefits for advertisers working with your Veteran.com?

Our audience is extremely loyal and word of great deals and service travels fast within the military community. Our newsletter subscriber base of over 100,000 is made up of service members and veterans who are very active in the communities they live in and engage with. Working with us gives advertisers direct access to this community, in addition to the millions of website visitors we receive monthly.

If you're an Awin advertiser interested in working with Veteran.com, please speak to your account contact or email our publisher management team

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