Awin Talks: Advertiser and affiliate marketing insights from ISBA, two hot publisher partners picks and Awin asks for your votes
Written by Kevin Edwards on
Working with trade bodies can be an incredibly productive way of amplifying the voice of your industry to a wider audience.
As the UK's ISBA increasingly focuses on performance marketing, Kevin chats to ISBA team members Clare O'Brien, head of effectiveness and performance, and Emma Sutton, head of business development, about some of the challenges the dizzying array of digital technologies presents to brands. He also discusses how affiliate marketing can position itself to better communicate its benefits to a more senior audience.
Also this month, we revisit our publisher picks slot to identify a couple of partners – one new, one existing – who are shaking up the affiliate space. Tazmin Hansen from the publisher team shares her thoughts and advice about how to work with these publishers. Kate Irvine also joins us as she asks for your vote in securing a speaker slot at this year’s PILive. Kate explains the rationale behind her two ideas, ‘What can Affiliate Marketing offer Generation Z and ‘Affiliate Marketing; The good, the Bad and the Ugly Account Management Practices,’ and why she’d love to share her thoughts with the wider PILive community in October.
For the first time people will be asked to vote from a shortlist of nine sessions, with the winner taking to the stage in 2019. You can vote for one of Kate’s two shortlisted sessions here.
Lastly we cover off a couple of topics in the news, the release of the US’ groundbreaking affiliate marketing study and how Ofcom changes in how consumers can switch their sim-only deals had a significant impact on telecoms affiliate programs.
