Awin Talks: Commission Factory acquisition and APAC trends with Zane McIntyre

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Commission Factory CEO Zane McIntyre discusses Awin’s acquisition of the leading Australian affiliate network and APAC trends to look out for in 2021.

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This month on Awin Talks we welcome a brand new co-host onto the podcast in the form of Awin’s Client Partner and retail & travel expert, Joelle Hillman. Joelle joins Kevin and Rob to discuss the latest news and insights from the network and what to look forward to at this year’s PI LIVE virtual conference, including Awin’s own dedicated day of content. They also discuss Awin’s latest webinar regarding predictions for Q4 and the annual peak period, as well as some of the awards the network has been shortlisted for at this year’s IPMAs.

Following the news of Awin’s full acquisition of Commission Factory, we speak to their co-founder and CEO Zane McIntyre to find out more. In addition to filling us in on what that means for Awin’s global network, Zane describes the latest platform developments at Commission Factory, how local consumer trends have adapted to life under Coronavirus and what expectations he has for the wider APAC affiliate industry in 2021.

In our regular Meet the Market segment, Rob speaks to Awin’s Commercial Director in Benelux, Jesse Le Grand, who tells us about the state of digital and performance advertising in Belgium, the Netherlands and Luxembourg and shares news from Awin’s recent Think Tank event out there.

And in a new segment for the podcast, our Senior Data Analyst, Craig Foster, shares his ‘Number of the Month’ and what it tells us about a new trend we’ve been tracking recently. Listen in to find out more.

If you’d like to hear more from Joelle, the UK Client Partner team and their latest insight you can subscribe to The Pulse newsletter here. And if you’d like to hear more from Rob, Kevin and Awin’s Global Strategy team, you can subscribe to the Market Insights newsletter here.

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