Awin is proud to announce that we are official content partners of PI LIVE Global.

From 14:00 BST on Wednesday 28th October, Awin invites you to join our content track as part of the inaugural PI LIVE Global virtual conference. With free registration and a broadcast direct to your remote office, make sure you don’t miss out on an afternoon of insights, new narratives and takeaways for the future of your affiliate activity. 

Download the agenda here

What to Expect

Expert insight

Join Awin for the day as the team take a look back at what we've learnt from 2020 so far and what it tells us about the state of digital advertising today. You'll hear first-hand from brands, publishers and tech partners of every shape and size in a series of sessions designed to inform, inspire and energise your marketing efforts in this brave new world. 

Unlocking value in the affiliate channel

Over the course of two sessions Awin will unveil technology that is helping affiliate marketers to unlock even more value from the channel. From an introduction to app-tracking to understanding attribution with the help of SingleView, these sessions will ensure your programme is reaching its full potential. 

Making affiliate marketing accessible

With Awin Access approaching its first year anniversary in the UK, and with a successful roll-out across several of our European regions, we speak to two advertisers to hear their experiences of the channel and offer advice to consultants, agencies and publishers who are interested in partnering with the often untapped opportunity that is the micro-SME client segment. 

Awin answers

Before we close off our conference track, attendees will have the chance to have their questions answered. In a live Q&A session, Ian Charlesworth and senior members of the Awin team will open the conversation to advertisers, publishers and partners to have their voices heard in what promises to be an informative and engaging end to the day. 



Lockdown Learnings: How 2020 has changed our industry forever 

14:00 – 14:25

Join Adam Ross, Awin's COO, for the opening session of our content stream where he'll reflect on the radical changes we've faced as individuals this year and their implications for the future of our industry. While huge challenges abound, this is also a unique opportunity for the affiliate model of marketing to truly go mainstream. Tune in to find out why that's the case and hear more about the upcoming sessions that will feature as part of Awin's insight-packed agenda. 

Adam Ross, COO, Awin 

Affiliates, Algorithms and Attribution: A View of tomorrow, today

14:30 – 15:00

‘Half the money I spend on advertising is wasted; the trouble is I don't know which half.’ John Wanamaker (1888) 

Possibly the most frustrating yet persistent quote in marketing, this comment is still cited over a century after it was first uttered and serves to neatly highlight the perennial problem: if it’s difficult to pinpoint causation then marketers will be forced to use subjective opinions about where value lies - but what happens when last-click isn’t the only game in town and what is the right way to move beyond it? 

Join Awin and SingleView as we dispel common misconceptions and shine a light on the hidden value in the channel. 

Ian Charlesworth, Regional Managing Director, Awin 

Mark Kuhillow, Founder, SingleView

Gareth Powell, Senior Client Success Manager, SingleView 

How to Get Away with Stealing Commission: App tracking edition 

15:05 – 15:35

Advertisers are wilfully complicit in the greatest crime in our industry, stealing affiliate commission from in-app sales. It’s an easy narrative to sell, but it’s often an unjust one. In this session, Clementyne Lavender, Strategic Partnerships & App Tracking Specialist at Awin will be joined by Oleg Shpilev, Solutions Architect at Branch, to teach an "Introduction to App Tracking" and explain why we must look at all the preconceived notions as to why app tracking has failed to reach its full potential and the available evidence to suggest we are now at a turning point for app tracking. 
Clementyne Lavender, Strategic Partnerships Manager, Awin 

Oleg Shpilev, Solutions Architect, Branch 

Making Affiliate Marketing accessible to all 

15:40 – 16:10

The session will be hosted byAwin’s Business Development Director, Michelle O’Sullivan who has been at the helm of the Awin Access project since its inception. With Micro-SMEs accounting for the lion’s share of SME businesses in Europe, Michelle will begin by showcasing the opportunity for the channel to embrace this client segment, defining their specific needs from the learnings gained working closely within them for the past two years. This session is designed for professionals within the channel to understand how to adapt and nurture this segment to facilitate the growth of grassroots eCommerce and is suitable for consultants, agencies and publishers who are interested in partnering with these brands.  

Michelle will be joined by two guests to give a brief overview of their own affiliate marketing journeys, Gary Winter from facemask brand Pacamask and Dan Whytock from online marketplace for Independent High Street retailers Down Your Hight Street.  

Michelle O’Sullivan, UK Business Development Director, Awin 

Dan Whytock, Co-Founder & CEO, Down Your High Street 

Gary Winter, Affiliate Marketing & Media Partnerships Consultant, Pacamask 

Award-winning Success Stories

16:15 – 16: 35

Join us as Dorothy Perkins and discuss with voucherloudRevlifter and Awin how their work over the past 12 months led to them scooping three trophies at the recent PMAs. Hear how increasingly brand focused campaigns are driving more creative thinking in the affiliate channel. 

Hosted by Joelle Hillman, Client Partner, Awin 

Natasha Kalbfell, Digital Marketing Co-Ordinator, Dorothy Perkins 

Hannah Webb, Account Manager, Groupon Reach Network 

Milo Bernard, Account Manager, Awin 

Ryan Kliszat, Co-Founder, Revlifter 

Jay Karsandas, Digital Marketing Manager, 

Digital Transformation post 2020: The next wave  

16:40 – 17:10

Finding out how online has moulded businesses in 2020 for our advertiser discussion, we'll seek advice and strategic wisdom on how they've utilised the channel to navigate the challenges they've faced, and will answer your questions on strategic partnerships, optimising data, and how they're planning for 2021. 

Amy Hadley, Account Director, Awin 

Oliver Mould, Senior Product Owner, BT

Piers Langendoen, Head of Digital Marketing, Post Office

Live Q&A Wrap Up

17:15 – 17:30

Closing out Awin's day of sessions, Ian Charlesworth will be joined by Adam Ross, Dawn Quigg and Rosalyn Berrisford to provide some final thoughts on everything Awin presented during our PI LIVE Global content track, before taking live questions from the audience. This is a chance to ask your burning questions.

Adam Ross, COO, Awin

Rosalyn Berrisford, Client Partnerships Director, Awin

Ian Charlesworth, Regional Managing Director, Awin 

Dawn Quigg, Client Services Director, Awin 

Awin Radio presents The Late Show

17:45 - 18:45

Join Alex, Jessica and Chloe for a late night edition of the now infamous Awin Radio. Broadcasting direct to Awinners around the world since March 2020, we’re now taking the show industry-wide so partners and peers can reminisce on 14 years of PI LIVE, request their favourite affiliate anthems and unwind into the evening. There’ll be shout-outs and spot prizes so make sure you don’t miss out.

Alex Parmer-Yee, Client Partner, Awin

Jessica Brown, Agency Partner, Awin

Chloe Watson, Account Manager, Awin



Event details

When and where is the event?

PI LIVE Global will take place virtually from 27th – 30th October from 14:00 – 18:00 BST each day. 

Is Awin participating?

Yes, Awin is an official Content Partner of the event. We will run our own content stream on Wednesday 28th October from 14:00 – 17:30 BST. 

Registration and attendance details

How do I register?

You can register for a free ticket to the full PI LIVE Global virtual conference here.  

How do I sign-up to attend Awin’s sessions?

Once you register for you a ticket, you will then be able to log into the delegate platform and sign up for all sessions. 

Is there a closing date for registrations for tickets and sessions?

There is no final closing date but we recommend registering and signing-up to sessions as soon as possible to avoid disappointment. 

Will I be able to schedule meetings with the Awin team?

Yes, you will be able to schedule meetings with the Awin team via the event app. 




You can register for a free ticket to the full PI LIVE Global virtual conference

Register here