Awin Talks: How tastecard pivoted their business during lockdown
About the episode
This month, James Bentley interviews Alister Lee on how tastecard adopted a publisher model through Affinity Partnerships and the success they've experienced.
In this month’s episode, Kevin is joined by Joelle and Jess who discuss the recent coupon code report from Uniqodo and research from Brandwatch that uncovers consumer retail trends for 2021.
There’s also time to cover the IAB’s affiliate marketing study and some of the top-level findings.
The guest interview this month features Alister Lee from restaurant benefits card company tastecard, who discusses with Awin’s James Bentley how their business pivoted to a publisher model during the extended lockdowns.
Finally, that theme of pivoting through partnerships is discussed by the team as they explore one of the key themes of this year’s Awin Report.