Awin Talks: Interviews with Urlaubstracker and ufurnish.com
Written by Robert Davinson on
We sit down with two popular publishers to find out more about their businesses and how they use partnerships to grow
Our latest episode of Awin Talks features interviews with two unique partners based in Germany and the UK respectively that illustrate how effective affiliate marketing can be when allied to compelling consumer propositions.
First, Rob speaks to Anke Mesloh from the German travel blog Urlaubstracker. Firmly established as one of the region’s most trusted resources for travel inspiration and deals, the website has had to navigate some of the most challenging circumstances over the last couple of years amid the pandemic.
But Anke describes how affiliate partnerships helped the team adapt to a world without travel by partnering with a variety of new brands, which saw them continue to drive value to their loyal audience.
Urlaubstracker is one of our featured partners in this year’s Power 100 list in the latest edition of the Awin Report. To find out more about its story, download a free copy of the report today.
Kevin then speaks to Ray Wright, Cofounder and Chief Revenue Officer for ufurnish.com, a relatively new affiliate partner making waves in the home furnishings sector.
Ray shares the background behind the site, how it’s grown its audience, and how it incorporates partner marketing into its business model to spur growth.
Alongside these interviews, Rob runs through some of the latest news from Awin, including the recent successes at the Performance Marketing Awards, as well as the upcoming ThinkTank conferences in the UK and Germany.
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