Awin Report 2021

Our definitive global guide explores how affiliate marketing’s remarkable adaptability and creativity contributed to the surge in ecommerce sales in 2020.
Awin Report 2021 Hub


market analyses


case studies



2020 will forever be known as the year that ignited ecommerce for the next decade, as businesses sought refuge from the COVID-19 crisis in online spaces during a tumultuous 12 months. Fortunately, the affiliate channel was primed to offer the adaptive and resilient marketing model they were looking for.

The new edition of the Awin Report tells this story.

With coronavirus forcing brick-and-mortar stores to close, businesses were confronted by the most hostile trading conditions they had ever faced. Challenged by this profound disruption, affiliate and partner marketing provided a means of helping them adapt to unique circumstances.

So how did Awin’s advertisers and publishers contribute $14b in revenue, 6b clicks and 220m ecommerce sales in 2020? In this year of extremes, our global network delivered revenue for our partners, helping them navigate rapidly changing consumer habits and ensuring they thrived during the crisis.

Now available in its fifth edition, our definitive global guide to the affiliate and partner marketing industry - the Awin Report – sheds light on a unique year for the channel.

Alongside its in-depth review of 2020, the Awin Report explores the current status and future potential of the industry by highlighting key insights, trends and developments identified by some of martech’s brightest thought leaders.

And in a move reflecting the world’s own increased adoption of digital, the Awin Report is now available to access in an interactive, entirely online hub - putting these invaluable insights right at your fingertips.

Visit the online-only Awin Report 2021 Hub here.

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