Awin Partner Top 10s - Brands to Promote Over the Sporting Summer
Written by Richard Towey on 4 minute read
We’re rounding up 10 Awin advertisers to partner with ahead of an action-packed few months for sports fans.
This year brings a jam-packed summer of sports as a series of major tournaments add extra dates to an already busy calendar.
From staples like the Tour de France and Wimbledon to rarer occasions like the British & Irish Lions tour, UEFA Women’s EUROs and Ryder Cup, there truly is something for everyone.
Look out for activities from these 10 advertisers on the Awin platform as they look to capitalize on the buzz surrounding key events.
If you’re a current Awin publisher, click on the advertiser’s ID to access their profile page on the Awin platform, or click their name to visit their website and find out more.
Under Armour could have a Ryder Cup to remember if Jordan Spieth and Maverick McNealy make Team USA. Beyond the green, the brand is well-stocked for an active summer, with high-quality clothing for hiking, pickleball, running, basketball, baseball, soccer, yoga and more.
One iconic logo on display at the Women’s EUROs is that of Adidas. Its sponsorship of championship hopefuls Italy, Spain, and Germany will ensure plenty of coverage and demand for team apparel, likely into the latter stages of the tournament. A potential win for Adidas athletes could be followed up with further glory at the Women’s Rugby World Cup courtesy of its long-standing partnership with reigning champions New Zealand.
Canterbury of New Zealand (17180)
Speaking of rugby, Canterbury of New Zealand has the honor of backing the British & Irish Lions as the team’s official uniform supplier for their tour to Australia. Expect high levels of demand for the iconic red Lions shirt during the six-week trip, which ends in August with the third and final test against the Wallabies. Rugby fans will swiftly turn their attention to the Women’s Rugby World Cup, where Canterbury of New Zealand resumes its role as uniform supplier to Ireland.
Copying the pros’ moves isn’t always easy, at least not at first. That’s where Quickplay’s ‘rebounder’ nets and training accessories come in. Future heroes can take their golf, soccer or tennis game to the next level by swinging, striking, or serving like a pro, again and again.
The tennis racket of choice for top 10-ranked Novak Djokovic, Coco Gauff, Jannik Sinner and Taylor Fritz, Head will be serving up a big summer on the back of plenty of airtime at Wimbledon in June, followed by the US Open in August.
Cyclestore (3462)
Local Peloton leaders should make time for a quick stop at Cyclestore ahead of this year’s Tour de France, where betting favorites Tadej Pogačar, Jonas Vingegaard and Remco Evenepoel will battle it out for the yellow jersey. One of Europe’s largest cycling retailers, its product range covers all terrain types - perfect for meeting the demand for mountain bikes amid an upsurge in adventure tourism.
Booking.com will have a strong presence at the Women’s EUROs both as a global sponsor of the tournament and a popular supplier of travel services to fans heading out to Switzerland to soak up the atmosphere. Beyond the tournament, fans of other sports will be heading to Booking.com to secure transportation and accommodation to turn an event into a trip to remember.
Decathlon (26895)
Decathlon’s extensive range of equipment has it well-positioned for a sports-filled summer. In addition to supplying goods to capitalize on all the major golf, tennis, athletics and cycling events taking place over the coming months, it has an abundance of options in less televised but fast-growing pursuits like padel, hiking and paddleboarding.
If you’re yet to hear about Pickleball, you’re probably in the minority. In 2024, it was named the fastest-growing sport in the US for the fourth consecutive year as an estimated 20 million ‘Pickleheads’ took to the court. Expect growing demand for services like Better Pickleball, which offers step-by-step guidance for players of all levels through video tutorials, study guides, live coaching calls and more.
Major golf events have a track record in influencing interest in the sport. As one of Europe’s top stores, there are few better places to gear up and get back into the swing of things than Clubhouse Golf. A partnership ahead of the biannual Ryder Cup in September would be a smart move.
