Mounting economic pressure means less sales but boosts to AOV
Dwindling consumer confidence will lead to shifting shopping habits that place sustainability and value-for-money front of mind this peak trading quarter.
Industry Insights and Seasonal Trends
Learn more about the latest industry insights and seasonal trends that are shaping the affiliate channel and how this will impact your program.
Posts
World Cup to drive longest Cyber shopping campaigns ever
The FIFA World Cup kicks off this winter for the first ever time, breaking a 92-year-old precedent. So, how will the biggest sporting event affect peak trading?
Webinar: The future of affiliate attribution
What are some common dilemmas affiliate marketers experience around attribution, and how can SingleView solve them?
How affiliate marketing's resurgence is giving big tech a run for its money
Adam Ross explores why affiliate marketing bucked the trend in 2020, with the industry putting on healthy 10% growth.
What is a Travel Blogger and What Do Travel Bloggers Do?
It’s the ultimate dream, travel the world to experience all the major sights and hidden delights tourists don’t get to see.
Black Friday in numbers
Black Friday 2018 was a bumper year for affiliate marketing. With the sales counted and the numbers crunched, what does the data tell us about the channel?
Zalando Lounge on Black Friday and the Future of Global Retail Events
Brands following suit of Amazon’s Prime Day and creating individual sales days.
The Golden Quarter Interviews: Click Frenzy with Grant Arnott
In the second of our November retail event interviews we discuss Australia's pre-eminent online retail event, Click Frenzy, with co-founder Grant Arnott.