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Market Insights
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Posts
Awin introduces Commission Flexibility for more dynamic and customised publisher payouts
Learn how Awin's Commission Flexibility allows you to reward publisher activity based on a variety of factors that best meet your channel goals.
How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition. Yet customer lifetime value (CLV) is equally important as a metric of success.
How to maximise the potential of your commissions
Learn how to best create your compensation structure, what to consider when setting publisher commissions and which tools Awin offers for this purpose.
Awin Talks: How are tech partners transforming the affiliate channel?
This week on the podcast we discuss how an influx of technology partners are transforming the perception of the affiliate channel.
A guide to performance marketing
From customer acquisition to conversion, performance marketing strategies allow you to measure and optimise your user journey every step of the way.
Euro 2020: Four key customer trends brands can learn from
We share key digital shopping trends seen across Awin’s data during the UEFA European Championship 2020 (Euros).
How Awin's plug-and-play tech can safeguard your revenue ahead of peak trading: The 'awareness' phase
We all know there are countless obstacles to face in a customer’s path to purchase before earning that coveted sale (and some after, too).
Enhancing customer journeys through affiliate technology
Learn how Samsung Electronics used Awin’s MasterTag technology to access UpSellit’s cutting-edge on-site optimisation tools.
Awin Talks: How app tracking took Very’s affiliate activity to the next level
We spoke to online retailer Very to find out why implementing app tracking has unlocked completely new revenue streams for its business.
Webinar: The future of affiliate attribution
What are some common dilemmas affiliate marketers experience around attribution, and how can SingleView solve them?
How brand-to-brand partnerships are helping advertisers reach new audiences
Using evidence from tastecard’s award-winning campaign, learn why brand partnerships are leading to continued affiliate channel diversification.