Thanks to their market-leading and innovative technology platform, affiliate marketing network Awin has won online home furnishing and décor retailer Wayfair exclusively in the UK.
Wayfair strives to provide affiliates in the network easy access to home goods all in one place. Focusing on the UK market, the affiliate programme will look to recruit a range of various affiliates in order to increase brand awareness to relevant audiences. They will have a sophisticated marketing team working with data scientists to apply data-led learnings that will optimise their affiliate programme.
Offering an extensive selection of home furnishings and décor across all styles and price points, Wayfair is presenting shoppers over 700,000 items in the UK. In addition, they provide a superior customer service and interior design inspiration to their customers.
Anthony Clements, UK Country Manager at Awin says, “We’re delighted to welcome Wayfair onto the network. For such a large, global brand to choose Awin exclusively in the UK is exciting, and we look forward to working with the Wayfair team to provide robust insights to help them further enhance their programme – rewarding existing partners in new ways and recruiting new affiliates that deliver real value to the brands.”
Martin Reiter, Head of Europe at Wayfair says, “We’re very excited to be working alongside Awin and their impressive network of advertisers and publishers. Their innovative use of technology coupled with their ever-expanding list of partners will be amazing to have on board. Working together, we’ll be able to learn much more about consumer behaviour and ways to continue enhancing our brand awareness in the UK.”