Playmobil launch UK programme with Awin to expand global affiliate presence

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German born toy organisation, Playmobil, have chosen Awin to launch its first UK affiliate programme, the tenth local market on the network.

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The expansion of Playmobil’s affiliate portfolio supports their wider online strategy to expand brand awareness and reach globally when launching new products.

Performance marketing is an imperative element to online marketing activity within the Playmobil Group and they have chosen Awin to measure affiliate brand activity worldwide due to the network’s global reach.

Playmobil will be incorporating Awin’s cross-device technology, a solution that allows brands to reward publishers for multi-device purchasing journeys into their UK programme.

Adam Moore, Social Media and Marketing Coordinator at Playmobil UK comments: “We are happy to have Awin as a supportive partner in expanding Playmobil’s affiliate programme globally. Awin’s long lasting experience plus their effort in finding new approaches and means of developing affiliate marketing, support our own objectives in moving forward with the business.”

Ian Charlesworth, UK Country Manager at Awin comments: “We are delighted to welcome the UK Playmobil programme onto the network, adding to their suite of existing territories. With the help of our tools and global presence we are looking forward to maximising their commitment and investment in the affiliate channel.”

Join the Playmobil affiliate programme via Awin by joining the programme here.



Sophie Johnson
PR and Communications Executive
+44 20 7553 0403


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