Case Studies

200,000+

active publishers

180

countries in which we drove sales in 2018

$15b

in revenue generated for our clients in 2018

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The diverse publisher landscape is one of the key benefits of the channel but it can also present a challenge to some brands. With a broad range of publisher types, each offering reach into a unique community of customers, with different purchase intentions and behaviors, how can advertisers analyze and track incrementality across multiple partners?
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Within the retail sector, key trading periods can be crucial for a program’s success. This case study exemplifies how advertisers can capitalize on key shopping periods such as Back to School, through strategic exposure opportunities in order to increase program performance and build new, lasting publisher relationships.