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Ensure you’re on the right path to becoming a fully-fledged affiliate. If you’re new to affiliate marketing, or just finding out about the industry, it can be difficult to know where to start. In the first of this two-part series, we’re discussing our key recommendations to getting started with affiliate marketing and Awin.
In the second part of our two-part series, we explore next steps to becoming a fully-fledged affiliate.
Rumors of last click’s death have been greatly exaggerated. For most of the past decade, various industry commentators have said it’s a model that underestimates the complexity of multiple digital touchpoints an average consumer may have on their way to purchase. For affiliate marketers this can be confusing. Last click is what our business is based on; without it what are we left with? More often than not this confusion is from a misunderstanding of what ‘last click is dead’ really means.
Being a channel that is primed on conversion, publishers have excelled at being in a position to receive the final click. But what about rewarding early funnel influencers? Although the last click CPA model is the most common payment model within the affiliate channel, we have learned it lacks flexibility when it comes to rewarding early funnel influence.
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