The importance of understanding content vs. conversion
As a channel that has been premised on conversion, it has been the key unique selling point of the affiliate channel since its inception.
Market Insights
Affiliate Marketing
Using the Awin Group’s extensive and unparalleled network data, our affiliate marketing articles provide in-depth analysis and insights into the industry.
Affiliate Marketing Articles
Mobile fundamentals – tracking mobile sales
Mobile commerce has grown significantly over the past few years. With consumer behavior evolving, the devices used to connect to the internet have changed significantly. Globally across the network, we see a significant volume of traffic and transactions now originating from a mobile device.