Data

Distracted consumers are the bane of a marketer’s life. They browse your website, click on something they like, add to cart and then simply disappear.

Statistics don’t lie. On an anecdotal level, you may be aware of a trend or some changes happening in the business and marketing world. 

Last month, we analyzed major learnings from the 2017 back-to-school season across Awin and ShareASale to share key insights and shopping patterns to help optimize client activity during this time. With this year’s back-to-school shopping period officially behind us, we’ve studied the latest Awin and ShareASale network data to report on key shopping activity and trends for 2018.

Affiliate performance on Singles’ Day, Black Friday, Cyber Monday and seasonal holidays shopping offers an intriguing snapshot into wider retail patterns. 

With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?

With fashion one of the biggest affiliate success stories, what is the rise of the influencer teaching us about how to work with publishers in 2017?

For years the affiliate industry has been premised on relatively standardized insight, defined by the suite of reports hardcoded into a network’s interface.