Attributing value in the affiliate channel
Rumors of last click’s death have been greatly exaggerated. For the past decade, industry commentators have said it leaves much to be desired.
Market Insights
Affiliate Marketing
Using the Awin Group’s extensive and unparalleled network data, our affiliate marketing articles provide in-depth analysis and insights into the industry.
Affiliate Marketing Articles
New and existing customers in the affiliate channel
As affiliate programs capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?
Affiliate Marketing trends for 2017
Awin casts its eye over the key trends it expects to shape the way advertisers run affiliate programs in 2017.
Affiliate marketing trends 2017
What will the affiliate landscape look like in 2017 and what are the key affiliate marketing trends that will shape Awin’s development this year?
The importance of understanding content vs. conversion
As a channel that has been premised on conversion, it has been the key unique selling point of the affiliate channel since its inception.
Mobile fundamentals – tracking mobile sales
Mobile commerce has grown significantly over the past few years. With consumer behavior evolving, the devices used to connect to the internet have changed significantly. Globally across the network, we see a significant volume of traffic and transactions now originating from a mobile device.