GDPR and ePrivacy
GDPR was a once in a generation opportunity to rethink data protection laws across Europe.
Tracking & Regulations
Covering all aspects of data processing, cookie and tracking updates, privacy and consent regulations and their impact on affiliate marketing.
Posts
The Power of Tracking: The Understated Growth Driver for Your Affiliate Program
Discover the basics of affiliate tracking and how it can boost your program, leading to smarter decisions, stronger partnerships and sustainable growth.
Awin launches its Conversion Protection Initiative
To mark the launch of the Conversion Protection Initiative, Awin co-presented a webinar with TopCashback on the tracking challenges the industry faces today.
Myth-Busting Server-to-Server Tracking with Stape
Denis Golubovskyi, Founder of the server-side tracking solution Stape, debunks a variety of common myths surrounding server-to-server tracking.
Insight of the Month: Can Optimal Affiliate Tracking Boost Your Performance?
Tracking upgrades will help your futureproof your affiliate program, but can they also help you perform better?
5 Reasons Why Good Tracking Benefits Your Affiliate Partnerships
In light of Awin’s Conversion Protection Initiative, a mix of partners share why tracking upgrades are so beneficial to advertisers.
Google Analytics 4 (GA4) – what is causing affiliate data to look so different and what can you do to manage this?
Awin’s Global Head of Customer Success, Gareth Powell, explores how GA4, may impact your ability to effectively measure affiliate activity.
Awin Partner Top 10s - Tracking & Attribution Solutions
Explore the top affiliate tracking and attribution solutions to minimize data discrepancies and gain deeper insights into what drives your business.