Key learnings from the data show a 12% increase in total sales, which supports our hypothesis this would once again be a peak sales period in the US. Drilling down to specific advertiser verticals, Books advertisers saw the greatest uplift, with a 190% increase in revenue generated during back to school.
Examining publisher activity for the period, there was a 69% increase in average order value (AOV) for transactions made with a coupon and a 38% increase in total sales generated by discount and promotion publishers. Additionally, mobile continued to have its hold on market share activity, with 23% of total transactions occurring on smartphones.
To see our full data recap of back-to-school 2018 activity, please complete the download form below. To read our back-to-school trends whitepaper, please click here.
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