Founded in 1939 by Bill Hewlett and Dave Packard, HP has become one of the world’s most well-known technology and computer brands, producing innovative products including laptops & tablets, desktops, printers, ink and 3D printing.
As the affiliate channel plays a vital role in HP’s growth and innovation, the brand chose to migrate their affiliate program to Awin in order to support their online store’s ever-changing, complex structure with the network’s advanced tools and technology and strategic publisher base.
Meredythe Esguerra, HP Affiliate Marketing Manager says, “From the first day we began working with the sales team to launching our program with our dedicated key account manager, the HP team instantly felt Awin’s collaborative and transparent partnership. The Awin team and technology closely align with our new innovations and we are very excited to partner with them to grow the HP program.”
Alexandra Forsch, Awin US Country Manager comments, “We are extremely excited HP has launched their affiliate program exclusively on Awin in the US. Our dedicated and strategic account team, along with Awin’s advanced technology closely aligns with the brand’s strategy, operations and culture. Collaboratively, we will empower the reinvention and growth that HP is looking for through new ideas and inspiration.”
Upon the program’s launch, HP plans to focus on growing their Premium and Supplies product lines through creative campaigns that target core consumer segments.
The HP program will offer publishers a 3% base commission and will leverage Awin’s industry leading cross-device tracking solution. Join the US program here.
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